9️⃣ Influencers Are Now Monetizing It
Creators are turning reviews into full content pipelines:
- Filming “first bite reactions”
- Comparing Texas donuts to Dunkin’ and Krispy Kreme
- Creating ASMR “donut crackle” videos
Brands are watching closely — not just food brands, but anyone selling lifestyle emotion.
If you’re a marketer, this trend is a case study in virality:
➡️ Cheap entry, fast reward, emotional payoff.
🔟 The Bigger Picture — From Cronuts to TikTok Culture
Remember 2013’s Cronut craze in New York?
This is its Texan cousin — less pretentious, more raw, more community-driven.
In a world of algorithm fatigue, this donut trend shows one thing clearly:
People still crave simple joy.
A flaky, sweet, $3 pastry united millions faster than any ad campaign.
That’s the real power of viral food.
🧠 Final Thought: What Marketers Can Learn
If you’re in traffic arbitrage or content marketing, study this trend.
It’s a perfect storm of:
- Authenticity
- Visual appeal
- Scarcity + FOMO loop
- Regional identity
The lesson?
Don’t chase virality — create moments people want to belong to.