5️⃣ How Texas Turned It Into a Meme
Memes followed fast.
One viral tweet read:
“Texas is now running on glazed croissant fuel.”
Another TikToker stitched a video of a cowboy riding through H-E-B’s bakery section with the caption:
“He came for the donuts, stayed for the freedom.”
People began parodying food reviews, creating songs about the donut, even cosplay outfits — yes, one creator made a Donut Hat of Texas Pride.
6️⃣ The Psychology Behind the Craving
Why does something like this catch fire?
It’s part psychology, part culture, part social validation.
- Nostalgia — Donuts = childhood comfort.
- Community — Texans love shared pride moments.
- Authenticity — The viral video wasn’t polished or sponsored.
- Exclusivity — When something sells out, it instantly becomes desirable.
TikTok thrives on emotional triggers — and food is the fastest way to trigger craving + curiosity.