Texas Is Losing Its Mind Over These Viral Donuts — And TikTok Can’t Get Enough

4️⃣ The Hype Economy: How Scarcity Sells

Within days, the hashtag #TexasDonuts reached 40M+ views.
But scarcity did the rest.

People began filming “donut hunts”, driving to multiple stores, asking employees for “the secret batch.”
This built the FOMO loop: people who didn’t even like donuts started buying them — just to post about them.

It’s a perfect example of the TikTok scarcity model:

1. A local discovery goes viral
2. The supply runs out
3. The FOMO creates social proof
4. The product becomes legendary

Sound familiar? The Pink Sauce, Stanley cups, Trader Joe’s mini pancakes — all followed the same playbook.